The IFMNS Story
A PR & Influencer Kit Packaging Case Study
Created for the launch of the IFMNS Caviar Collection, this packaging project focused on transforming the brand’s signature serum bottle into a fully immersive PR and influencer kit experience.
The Brief
IFMNS approached Boxtales to develop launch packaging that would stand out visually across both physical events and digital content. The box needed to feel premium, distinctive, and instantly connected to the brand’s identity.
The Vision
Rather than a traditional rectangular PR box, the vision centered around designing a structure inspired by the IFMNS serum bottle itself. The packaging needed to feel modern and instantly recognizable.
The Challenge
Translating the curved form of the serum bottle into a functional rigid box structure. It needed to balance visual impact with practicality, so the final structure remained strong enough for handling, transport, and repeated opening .
The Boxtales Process
1.
To bring the concept to life, we developed the structure using 1200 GSM Kappa board combined with custom die cutting, stitching, semi-circle rounding, and detailed fabrication to achieve the sculptural cylindrical form.
2.
The exterior was wrapped using 170 GSM gold laminated paper selected to create depth, richness, and a soft reflective finish.
3.
Careful attention was given to alignment, edge finishing, and curvature to ensure the final piece maintained the proportions of the original serum bottle.
The Boxtales Process
The Result
The final outcome was a distinctive launch box that immediately connected recipients to the IFMNS product. By transforming the serum bottle into a structural packaging experience, the final design felt immersive, memorable, and highly recognizable.
